Every problem and all human interaction occurs within some context. Getting to the roots of your challenge means understanding the environment and its key factors that are constraints to your challenge.

Like in any pitch, condensating your idea / challenge down to a few sentences keeps you focused on the core problem and helps you to understand what the crucial outcome to achieve is.

Example: “Our challenge is to motivate our colleagues to create new sustainable work habits”.

Try to tell your challenge as a story. Write what happened in the past that might have led to the problem, describe how it is today and what the bright future should be, or perhaps, the dystopian future.

Example: “We changed the CRM system which worked just fine, however since the new update came out, lots of colleagues have lost their way and if we don’t find a solution soon, our position as a tech giant could be threatened”.

Chances are that your challenge is happening in a living and everchanging environment. Try to frame it as much as you can in order to provide a clear vision of its opportunities / limitations.

Example: “Our co-workers work in an open space with limited time on their hands, mostly due to their need to stay available for calling customers. It is a noisy environment and each person has their own laptop with internet access”.

Although we are sure you work with a diverse group of people, try to describe their common traits. How much free time do they have on their hands, what is their culture? How important for them (not for you) is the challenge your’re trying to solve?

Example: “Our target group are people who often work in teams. They tend to have occasional breaks for chit chat and are highly skilled in digital matters”

It’s not over till it's measured. Write down the key indicators that are trackable and could be used as a metric for success.

Example: “More than 80% filled profiles.” “Increase in customer feedback quality by 24%”

Numbers are one thing, but for sustainable change they mean nothing if they don't go hand in hand with actual behavioural change. Try to describe the ideal behavior of your target group that you wish to achieve.

Example: “Our users will download the latest updates within the first few days of release.”

If you wish us to contact you and help you with your challenge, leave a contact and we are on our way.

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